KRIC Business Coaches
Laurie Dalzell, MBA
Laurie is an experienced coach who excels in strategic planning and strategic implementation. She has 20 years of leadership experience spanning not for profit and for profit businesses ranging from social services to high tech to tourism, resort and recreation. Laurie is connecting her clients to information and resources and in empowering them to find the solutions to their challenges and taking strategic action to achieve success.
Expertise:
- Strategic Planning to Strategic Action
- Business Plan Development
- Coaching for leadership
- Grant writing
- Connection clients to resources
- Research
- Change management
- Training and development
- Maximizing employee potential
Schaun Goodeve, MES
Schaun brings over 15 years business and economic development experience working with small business, not-for-profits and governments within Canada and internationally. He has specialized in the fields of sustainable business practices, tourism and rural economic development. Schaun has assisted businesses with high level strategic planning to realization of organizational goals.
Expertise:
- Strategic Planning
- Business Plan Development
- Marketing and Communications Strategies
- Staff Recruitment, Retention and Dismissal
- Time & Project Management
- Grant/Proposal Writing
- Market Research
- Budgeting
Janice Edwards, MBA
Marketing, advertising and communications experience with small to large businesses. Focus on needs analysis, development of strategy and implementation to support organizational goals.
Expertise:
- Strategic analysis
- Marketing and business
- Business development
- Marketing and sales strategies
- Public relations and communications
Raymond Joubert, MBA
Over 30 years experience in Marketing and Sales Management in the technology, tourism and consumer packaged goods industry. With a degree in IT Management, Ray has experience in helping companies understand how to take advantage of technology and how it fits in their business.
Expertise:
- Market Research and Analysis
- Business Model Development
- Business Plan, Marketing Plan Development
- Small Business Coaching
- Sales & Marketing Management
- Project Management
- Change Management
Andre Labine
Former Vice President Global Sales for an international specialised lubricants manufacturer and marketer. Over 35 years experience in sales and marketing from sales representative to executive leader in industrial and aviation segments. Marketed and sold in over 60 countries. Many years experience in Latin America. Lead market entries into Russia and China.
Expertise:
- Sales coaching and leadership
- National and International Development:
- Aviation and Military (Mil-Spec> Lubricants
- Industries: Mining, Food Processing, Forestry, General Manufacturing
- Experience in Bio Energy products, environmentally friendly and bio degradable lubricants.
- Market Analysis and Segmentation
- Strategic Planning
- Marketing Plans
- Marketing and Selling Tactics; Implementation
- Fluent in French and Spanish







